In 2005, Amy Weber opened a shop called SemiPrecious on Montana Avenue in Santa Monica. It was a place for her to design and sell jewelry and where people could also make jewelry of their own design. For ten years, it fed her creativity and she was thrilled to watch it become a favorite stop for both locals and tourists alike.
After 10 years, Amy decided to make a change in life and we are excited to present her creations here. We have thoughtfully crafted each piece to not just be beautiful, but to inspire, empower and delight you.